Web Development, Website Design - 14 Oct 2015

5 Effective Web Design and Development Tips for Your Retail Business

In today’s modern era, Web designers are faced with the challenge of meeting the standards of an ever changing landscape in Web design. Long gone are the days when one could simply slap together a Website in a day, add in some quick content and upload photos in order to attract potential sales.

In order for your retail business to be successful online you need to strike a balance between having an attractive design and having an effective Website.  Good Web design and development will always set the stage for a healthy ROI.

Here are 5 effective Web design and development tips which will help generate greater profit for your retail business:

1. Sensible Navigation

Presenting visitors with an intuitive and well thought out navigation layout will reduce the odds of Website abandonment. Online visitors are more likely to invest their time in searching for what they want and following through with purchasing if they can navigate a site with relative ease.

2. Tidy Up Pages

In order to avoid looking unprofessional, your retail business Website should not include broken hyperlinks, misspelled content, irrelevant images, or pages littered with advertisements. Clean and well organized pages will only serve to make your products stand out (in a good way) to online viewers.

3. Use High Quality Images

When it comes to representing your retail business online you should always use high-quality, professional looking images. Nothing points to amateur more than shoddy photos posted on a Website. To keep consumers interested and to portray a high level of professionalism for your business, never use clipart, or other types of poor quality images on your site.

4. Avoid Flashy, Over the Top Animations

Nothing detracts more from your own products than the use of over the top, flashy animations and/or effects. If you want your own merchandise to be noticed by potential consumers avoid the use of animations/effects, or at least use them very moderately.

5. Offer Product Comparisons

A great way to enhance user experience with your Website is to include product comparisons, so potential customers can easily compare products listed side by side instead of clicking through to other pages to locate similar items.

Essentially, your retail business Website is a virtual extension of your brick and mortar establishment, it is a digital vehicle for you to generate additional revenue and exposure for your business. Implementing some, if not all, of the 5 above mentioned Web design and development tips w will definitely help in turning your visitors into buyers.