While serving the different internet marketing needs of the clients, we have come across the millions dollar questions – We offer SEO services or SEO services? What serves best for the keyword ranking on Google and other top search engines? And does this twist of keyword phrasing actually affect the site conversion rate? It actually does!
In attempts to satisfy the clients’ expectation of more traffic to their sites, internet marketing companies end up using keywords that might be meaningless or are less searched for on the search engines. In a way, more traffic is generated by using the different permutations and combinations of short-tail and long-tail keywords at the cost of losing on quality, relevant traffic. But are doing the right work ethically and with long, lasting conversion results? No!
On the other hand, we believe that nothing sustains unless it is ethical or worked upon with zeal to bring nothing but the best at the end of the day. As it is said, there are no short cuts to success; one should not merely focus on keyword analogies to bring the results for a site.
Site conversion is a different ballgame altogether. It depends on various factors such as site structure, navigation, content quality, keyword density, aligning of calls to action, contact information and other user interactive tools. Site conversion is not just bringing the keywords at the top. At the same time, keywords are important to bring the traffic. In order to make things easier for you, it is important that we target the keywords but only the right ones. Haphazardly targeting keywords just for shooting the user traffic on a site is not the appropriate way of sustaining traffic on the site, forget bringing the right traffic on it. It is important that the right keywords are dug out and researched to bring in the right traffic that the client actually wants on his site.
Therefore, at the end of the day, it is important that right from the initial client collaborations and PPC intelligence to on-page and off-page optimization; everything depends on the right keywords. Lastly, for a high site conversion ratio, it is important to ensure that the keyword searches for all the main and secondary keywords match the content and calls to action to which the relevant traffic is direct to. Only this can ensure a sure-shot way of providing the best results in terms of high user traffic and quality site conversion at the same time!0