Website Design - 2 Aug 2016

3 Ways to Improve Web Design That Will Boost Conversion Rates

There is no perfect recipe to design the perfect website, however, there are ways to improve Web design that will boost conversion rates. Optimizing your Web design, so that it makes it easier for potential consumers to use and for popular search engines to find, should be a priority for anyone owning an online business.

If you want to boost conversion rates, consider these 3 ways to improve your website design:

1. Clean Up Messy Code

There are a number of tools available on the Internet to assist you in identifying messy code, such as Google Webmaster Tools and Dirty Markup. Cleaning up erroneous code can have a significant impact on the performance of your website.

2. Include A Primary Call to Action

Make a point to make it clear where your primary call to action is on your website. Be prepared to experiment with the “look and feel” of the call to action and analyze over time what works and what doesn’t work so well.

3. Include Easy Navigation

Nothing is more frustrating for potential buyers than trying to access information they want, but not finding a way to get there on the website with ease. When considering navigation for your website, always try to put yourself in the shoes of your visitors, as by doing so you can construct website navigation which is intuitive and user-friendly.

Whether you have an existing website, or you are looking to create a new one from scratch, it may be advantageous to hire a professional company that specializes in web design. Making a positive impression in the virtual world the first time around can save you a lot of time and frustration.