Website Design - 14 Nov 2016

5 Reasons Your Small Business Needs a Website Now

Many years ago, small business owners could simply open up a brick and mortar establishment and people in their neighborhood would know them well and frequent them for their product needs. Nowadays, the world of small business has far more challenges than it used to, thanks to the vast number of shopping options and the evolution of technology.

The advancement of technology has changed consumer behavior and expectations, which has resulted in the need for businesses to change the way they market both their business and products to the world. If you own a small business and do not yet own an online website to market your company, you are definitely holding your business at a disadvantage.

Here are 5 reasons your small business needs a website now:

1. PROVIDES BUSINESS BRAND EXPOSURE

            The world of commerce is extremely competitive and owning only a brick-and-mortar establishment won’t be enough to effectively reach out to potential buyers, expose your brand and surpass the competition of companies who do own a website. A website is a cost effective means of tapping into another market to gain new leads and conversions.

2. 24/7 ACCESS

            Unlike a brick-and-mortar establishment that has a set number of hours for store operations, your small business website is essentially available to serve customers 24/7, around-the-clock. This always “on” availability satisfies modern consumers and boosts sales.

3. ENHANCES CREDIBILITY

            Nowadays consumers expect to be able to access information on products they want from their digital devices. If your small business does not have a website that can be found by potential buyers, it may give online users the impression your business is not credible.

4. CHEAPER THAN OPERATING A PHYSICAL STORE

            Another good reason your small business needs a website is the ability to promote your business and the products you sell for little to no cost. There are powerful CMS options available on today’s market for publishing an online store very affordably. Owning a website is a great alternative to owning and running a brick-and-mortar establishment.

5. ABILITY TO REACH BEYOND LOCAL MARKET

            A huge advantage to owning a website for your small business is the fact that you can reach a broader range of potential buyers, beyond those in your local area.

Owning a website for your small business is a critical component to your marketing strategy, helping to build your brand, increase your reach and expand your business.