E-commerce - 12 Aug 2020
Benefits of Ecommerce Web Design in Today’s Business
If you are a business owner and have goods or services to sell online, you must have an Ecommerce website. Ecommerce Web Design Vancouver is also an important option for physical retail stores to sell your products and promote your brand. There are many benefits to having an ecommerce site and you can take full advantage if you have a well-designed site for your business.
Some of the benefits of Ecommerce Web Design Vancouver are as follows:
1. Excellent user experience
According to a survey, 91% of all phone users have their mobile devices within arm’s reach around the clock. Therefore, making your website accessible and useable on a mobile device is important.
With responsive design, the site does the work and adjusts according to the screen size and orientation of a device, changing between these alternatives on-the-fly.
2. Flexible Site Management
If you have two versions – one desktop version and one separate, stand-alone mobile version, you must be aware of losing website rankings benefits and potential traffic, as the SEO value is spread over two domains. You will also have to put in twice the effort to manage two different sites with unique content, and run the risk of duplicate content for common content.
Responsive design enables easier management of a single website that serves users on all devices and screen sizes. The administration interface is flexible and you as an owner can access it with ease on every device and screen as well.
3. Enhanced brand reputation
Years ago, visitors might have accepted a business’ standard website on avplatform other than a computer, even if the content was not as easy to read and interact with. However, contemporary sites must conform to enhanced standards for mobile readability and interactivity, and meet the needs and expectations of your visitors. Users expect a company’s site to look good and be easy to use on any device, no matter what size. If you don’t meet their expectations, you are likely to lose visitors and business, and damage your business reputation.
A responsive ecommerce website provides your customers with the best experience and exceeds their expectations. This is the way to provide them with satisfaction and give them a good impression of your brand.
4. Higher rate of conversion
A robust mobile experience can lead to a stronger conversion rate. In a recent report, 54% of respondents said that if they are highly satisfied with their mobile experience, they are likely to believe in the company next time they want to make an easy purchase, and to buy from the retailer via their mobile device again. Offering your customers a seamless experience through the shopping process will help to reduce the incidence of abandoned carts.
5. Increased visibility
One important factor affecting online visibility is how many times your content is shared on social media platforms. However, mobile applications are impossible for every user to share; they are visible only to those who download the applications. And dedicated mobile sites offer URLs that may fail to change to the desktop version for computer users, without appearing fragmented. So these options hinder web content from being seamlessly spread and shared.
These are some of the varied benefits that a business can enjoy by having a professional, responsive ecommerce website. If you want to gain all those advantages and develop your business reach online, ensure you reach out to a respected web design company for ecommerce web design Vancouver.