Search Engine Optimization - 19 Dec 2016
Cash in on These SEO Tips for the Holiday Season
Just like traditional brick and mortar establishments, online businesses want to profit from busy holiday seasons, ranging from Valentine’s Day to Christmas. One of the big ways in which Ecommerce companies can cash in during these annual festive events is to place emphasis on SEO services for their Ecommerce website.
In order to ensure Ecommerce website SEO proves profitable during the holidays, you’ll need to develop and launch your festive and relevant content well ahead of each holiday. SEO takes time to be recognized amongst the various search engines so it’s a good idea not to wait a week before the holiday itself to post your holiday themed content.
Here are some Ecommerce website SEO tips that will help you cash in some bigger profits during the festive seasons:
• Include Festive and Relevant Content
During the holiday season consumerism is at its highest and online competitors are working their hardest to attract hungry buyers. In order to keep up with the competition, or better yet, exceed them, you need to include good-quality festive content which is relevant, interesting and informative. Supplementary promotions, offering festive deals, such as buy one get one free, or free shipping, can be very effective in terms of rankings, as consumers execute holiday search queries. Why not create holiday recipes, or include holiday crafts as a means of getting users to click on your links, all while improving SEO?
• Design and Include Festive Graphics
Nothing gets people more into the festive spirit of shopping than landing on Ecommerce websites designed with a holiday theme. Design and include high-quality festive graphics, which are attractive to the consumer eye and motivate online viewers to purchase. Publishing a festive holiday themed blog,which includes special offers,and attaching the blog link to other relevant websites, or social media channels is another great way of enhancing SEO.
• Analyze Past Performance
It’s hard to plan for future holiday SEO success for your Ecommerce website without first analyzing the previous year’s strengths and weaknesses. Identify what keywords and content worked well and pinpoint where improvements could have been made. After proper analysis of past SEO performance you will be able to optimize your Ecommerce website success in the future.