Category Archives: Search Engine Optimization

Benefits to Understanding seo
3 Dec 2018

4 Benefits to Understanding Searcher Intent to Boost SEO Rankings

Posted in Search Engine Optimization

To understand the benefits of searcher intent, for the purpose of being able to boost SEO rankings, it is important to first understand what searcher intent is. In simple terms, searcher intent is the end goal of any individual utilizing a search engine, whether that be to locate where they wish to go, find an […]

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seo
19 Dec 2016

Cash in on These SEO Tips for the Holiday Season

Posted in Search Engine Optimization

Just like traditional brick and mortar establishments, online businesses want to profit from busy holiday seasons, ranging from Valentine’s Day to Christmas. One of the big ways in which Ecommerce companies can cash in during these annual festive events is to place emphasis on SEO services for their Ecommerce website. In order to ensure Ecommerce […]

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When it comes to improving your website search rankings, you should look beyond choosing popular keywords. Although popular search engines, such as Google, do consider keywords within their algorithms, there are a number of other web design factors that can improve your search rankings as well. The ways in which you design your website can have a significant impact on your overall search ranking results. If your web design is done poorly, your website will not appear in the search rankings of popular search engines and that means nobody will be able to find your site online. In order to prevent your website from disappearing from the Internet landscape, you'll want to place some focus on implementing ways to improve your web design. Here are 4 ways Web design can improve your search rankings with Google: 1. Include Links To Social Media Platforms An easy way to generate additional traffic to your website and grab the attention from major search engines is to include links to your business profiles via the addition of social media platform Icons. Search engines will boost rankings for sites that generate a large amount of social media activity. 2. Include Outbound Links A great way to add an extra boost to your search rankings is to include outbound links within your site content which are relevant to your content. It's important to not overdo the adding of outbound links, as it can give the impression that your website content is spam-like. In addition, always ensure outbound links are linked to reputable sites, as failure to do so will cause search engines to designate your website untrustworthy, resulting in lowered search rankings. 3. Add Multimedia You can improve your web search rankings by including different forms of multimedia, such as video, photo slideshows and audio. Multimedia is an effective means of enhancing user experience and search engines, such as Google reward sites for providing good quality content such as this. 4. Easy Navigation If online visitors are unable to access the information they want in a few clicks of their mouse, they will leave your site and move on to someone else's. Google and other search engines take notice of high bounce rates, so to improve your search rankings make sure that your web design includes easy navigation for online users. While there are more than 4 ways Web design can improve your search rankings, following the above noted Web design factors will have a positive effect on your search rankings.
5 Dec 2016

4 Ways Web Design Can Improve Your Search Rankings on Google

Posted in Search Engine Optimization, Website Design

When it comes to improving your website search rankings, you should look beyond choosing popular keywords. Although popular search engines, such as Google, do consider keywords within their algorithms, there are a number of other web design factors that can improve your search rankings as well. The ways in which you design your website can […]

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Is Your Website Ready for the Holiday Rush? 3 Optimization Tips
15 Nov 2016

Is Your Website Ready for the Holiday Rush? 3 Optimization Tips

Posted in Search Engine Optimization

Optimizing your website for the holiday rush is vital for driving sales over this crucial period, so what are the best techniques that you can implement? Tip 1: Translate your content One way of attracting more visitors during the holiday rush is to provide translated content for your website, which needn’t be as difficult a […]

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How Google Usability Factors into Search Rankings
2 Nov 2016

How Google Usability Factors into Search Rankings

Posted in Search Engine Optimization

When it comes to owning an online business website you want to do what you can to improve your search rankings with Google. If you aren’t already aware that Google considers usability into its search rankings algorithms, your website is likely suffering consequences in search rankings as a result. A common misconception by those who […]

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17 Aug 2016

Importance of Using Canadian Citations for Local Search

Posted in Search Engine Optimization

If you own a local business and have a website, local search engine optimization is an essential component to getting customers to your “door”. There are a number of different strategies which fall under the SEO umbrella, including high-quality content, relevant keywords, social media, etc., but there is one powerful search component companies can overlook […]

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21 Jul 2016

Grow Your Dental Practice by Using These SEO Tips

Posted in Search Engine Optimization

It doesn’t matter if your dental practice is a new business, or one that has been established for years, if you apply up to date SEO techniques, you should be able to successfully compete against others in the same field. Growing targeted traffic and securing higher rankings on well-known search engines, such as Google and […]

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15 Feb 2016

Should I Invest in SEO?

Posted in Search Engine Optimization

If you own an online business or you’re considering launching one, you may ask the question “Should I invest in SEO?” Given the vast number of Internet searches conducted on a daily basis worldwide and the fact that 70% of Internet users don’t invest the time to look further than four search results on a […]

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18 Jul 2015

4 Reasons Why SEO Is One Of The Best Investments For Your Business

Posted in Search Engine Optimization

Back in the day, promoting one’s business involved using marketing techniques such as promotion through television, radio, newspapers and magazines. Due to the evolution of technology, these traditional and costly methods of advertising have been replaced with much more cost-effective modern marketing tools, such as SEO (Search Engine Optimization). Many businesses still underestimate the power […]

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8 Jun 2015

5 Reasons Why SEO Is One of The Best Investments For Your Business‎

Posted in Search Engine Optimization

There has been a lot of chatter in the digital world about whether or not search engine optimization (SEO) is still regarded as a valuable marketing channel for businesses. Although the SEO landscape has changed to address issues relating to sly methods of SEO and spamming, SEO is definitely a must have tool for businesses […]

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