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2020 has proved itself to be a year full of unprecedented challenges. However, this doesn’t mean that your business cannot continue to benefit from an effective SEO strategy. On the contrary, as movements continue to be limited, optimizing your business’ online presence is more important than ever. To help get you started here are 6 […]
Content is the uncrowned king of your website. It is the content that makes the users visit your site and subscribe to your newsletter and follow you on social media. In a product design space, “content” is shorthand for “copy.” But it’s not just that. It’s data, images, video, and user-generated content. It’s broad and […]
A persistent viral Facebook post has been making the rounds for years now, claiming that the News Feed is restricting what you see to just 26 friends. We now know that the myth has been debunked right away, every time, by Facebook, but it seems that people forget and keep buying the hoax again and […]
In 2010, I started a travel website for volunteer, applied learning, and teaching programs around the world. I knew nothing about website development and even less about search engine optimization (SEO) and search engine marketing (SEM). I had a vision and I had passion. I also had inexperience and that rear edit’s ugly head immediately. […]
To understand the benefits of searcher intent, for the purpose of being able to boost SEO rankings, it is important to first understand what searcher intent is. In simple terms, searcher intent is the end goal of any individual utilizing a search engine, whether that be to locate where they wish to go, find an […]
Just like traditional brick and mortar establishments, online businesses want to profit from busy holiday seasons, ranging from Valentine’s Day to Christmas. One of the big ways in which Ecommerce companies can cash in during these annual festive events is to place emphasis on SEO services for their Ecommerce website. In order to ensure Ecommerce […]
When it comes to improving your website search rankings, you should look beyond choosing popular keywords. Although popular search engines, such as Google, do consider keywords within their algorithms, there are a number of other web design factors that can improve your search rankings as well. The ways in which you design your website can […]
Optimizing your website for the holiday rush is vital for driving sales over this crucial period, so what are the best techniques that you can implement? Tip 1: Translate your content One way of attracting more visitors during the holiday rush is to provide translated content for your website, which needn’t be as difficult a […]
When it comes to owning an online business website you want to do what you can to improve your search rankings with Google. If you aren’t already aware that Google considers usability into its search rankings algorithms, your website is likely suffering consequences in search rankings as a result. A common misconception by those who […]
If you own a local business and have a website, local search engine optimization is an essential component to getting customers to your “door”. There are a number of different strategies which fall under the SEO umbrella, including high-quality content, relevant keywords, social media, etc., but there is one powerful search component companies can overlook […]
