Website Design - 23 Nov 2016

Top 6 Important Aspects to Consider While Redesigning Your Website

As with all business marketing strategies, it’s important to keep up with modern trends in website design so that your business does not fall behind the competition. If you have determined that your website needs a redesign in order to keep up with today’s competitors, you will want to consider these top 6 important aspects while redesigning your website:

1. Understand Your Goals

Prior to jumping in to redesigning your website, you will want to have a clear understanding of what your goals are for the redesign. If you’re wanting to rebrand your company altogether, you’re looking at needing to invest more time and money than for choosing to only redesign your site.

2. Identify What’s Working And What Isn’t

Carefully assess what is working well on your website and what isn’t, so that you can get a good idea of how much time and money to allocate for the project, as well as an understanding of which content and features should be carried over to your new website.

3. Enhance Seo

Taking the necessary time to research popular keywords and strategies to enhance SEO is definitely one of the top aspects to consider when it comes to redesigning your website. Moving up in the top ranks of popular search engines is crucial for the success of any website.

4. Include Social Media

If your old website doesn’t include social media, you will definitely want to include some of the popular social media channels out there for your new site. Today’s online marketing is heavily dependent on the use of social media for reaching out to the masses.

5. Take Future Upgrades Into Consideration

When redesigning your website, take into consideration what future upgrades you may need. If you’re looking at adding sophisticated features, or needing extensive customization, you will want to ensure that you are using the right type of software platform, which can meet your website requirements now and in the future.

6. Create A Backup Of The Original Website Prior To Redesigning

Without a proper, up-to-date backup of your original Website, you will have no ability to revert back to your original design, should the redesign of your website have undesirable elements.

While there are many aspects to consider when redesigning your website, these top 6 rank high in importance. Today’s business websites need to consider user experience, creativity, user engagement, professionalism and a number of other factors, which all help drive online website success.