Google Update - 5 May 2015
What You Need To Know About Google’s Mobile Friendly Update
It sounds like the end of the world, especially if you’ve heard buzzwords as of late, such as mopocalypse, mobocalypse or mobilegeddon. All of these doom-like sounding words actually refer to Google’s recent mobile friendly algorithm update which was just rolled out on April 21, 2015.
In a time where mobile technology and user experience go hand-in-hand, Google’s new algorithm was applied to ensure these standards are optimized to the fullest.Many e-Commerce businesses remain unaware of how this particular Google update affects them and subsequently will suffer greatly,profit-wise, in the end.
In short, Google is now providing better rankings for online businesses who provide good quality content coupled with mobile friendly design. Websites that do not meet this standard of quality and usability will plummet in terms of search rankings and that can prove fatal to any business.
Online businesses need to make some important changes to meet Google’s mobile friendly requirements in order to secure their spot on the e-Commerce highway and avoid being pushed to the side by their competitors.
• As Google’s latest algorithm applies to searching rankings on mobile devices and individual pages, not the entire website as a whole, companies should begin determining which pages on their website are most important and index those pages first as mobile friendly.
• With any luck, a company’s online website may already in fact be mobile friendly. Using Google’s mobile friendly test can provide a quick check.
• An important step to take when ensuring businesses websites are truly mobile friendly is to go through Google’s mobile usability report in their Webmaster tools to identify any weaknesses in terms of mobile friendliness on website pages.
• Last but not least, once the appropriate changes have been made to a company’s website, use Google’s fetch as Google tool to prompt Google to crawl website URL’s.
With mobile organic search now at the forefront for driving larger volumes of traffic and revenue to e-Commerce businesses, whether you ensure your website is meeting the needs of Google’s mobile friendly algorithm update, or choose to ignore it entirely will have a large impact on your business.