Helping All Types of Delectable Small Businesses & Start-Ups for their Digital & Branding Needs

It all started with two guys who got together to start a small business and make their mark in the restaurant industry in providing fresh and authentic pizza and Indian fare that FraserPizza.com came into being. This new start-up in The Fraser Heights area approached us to make them an interactive website that would not only showcase and promote what their business offers- but also give customers a chance to place online orders for their convenience. Nirvana Canada stood up to this exciting challenge and worked to give them exactly that.

With the passion FraserPizza.com holds for their food and commitment they deserved to have their branding done with the same kind of zest and appeal. We not only provided them with an interactive website- but also had the honour of doing their branding for all of their packaging and display materials all across the board.”

How We Were Able to Promote Their New Business

As they are a brand new opened restaurant, we gave them a new website promoting their menu items and an online ordering system where customers can order food online and pick it up or have it delivered using a secure payment method.

“In addition, we provided them customized designs to complete their entire branding process from A-Z by offering graphical design options that aligned with their business concept and creative vision.”

What We Delivered

  • Website Design & Development
  • Logo Design
  • Branding
  • Pizza Box Design
  • Rack Card Design & Creation

Logo

We gave them a special custom-designed logo with their business name and preferred imagery

Web Design Formation & Marketing

Website

The website we designed for them was an informational WordPress SEO-ready website with an added online ordering cart option

Rack Cards

We designed a couple of styles of rack cards to promote their menu items on their website and to display at their restaurant.

Flyer

We created a flyer as a marketing promotional material for them to hand out.

Fridge Magnet

As a marketing material, fridge magnets were created for customers to take home, giving the business permanent and study advertising.

Pizza Box

It didn’t stop there, the guys at FraserPizza.com were so impressed and in awe of our work that they went ahead and got their pizza boxes designed by us as well. We worked with them to brainstorm creative design ideas and work around the similar theme they had and worked to create this design complete with the same “start from scratch” idea of using the black chalkboard concept and incorporated their logo and added slogans ensuring a creative, vibrant, and unique pizza box.

Requirements

As FraserPizza.com is a new restaurant, they not only needed a website but also marketing done to promote their business and location. As online ordering has become immensely popular, they wanted a custom-built online ordering system where customers could place orders for food online in a secure way. To set the word out, we also created the new social media accounts and did initial online marketing to gather a client base online. As passionate they are about their food, they were just as passionate about the home page design to try to create something unique but resonated with them. We created visual effects and a unique video clip to attract the curiosity of potential visitors and encourage them to browse the website. This e-commerce website was descriptive of what their restaurant offers and very visually appealing.

Solutions

We started from scratch to build this brand new e-commerce website. After careful analysis of the competition and food industry standards, we chose to make a unique logo, design the website using a “from scratch and the basics” theme using a blackboard background design and add vibrant and real-time food images and complimenting fonts with SEO-ready keywords in an effective online ordering system that was easy to use and understand, and complimenting social media posts to tie on the whole branding concept as one. In addition, for a complete marketing and advertising experience, we created rack card brochures and fridge magnets for customers to take away with them upon ordering. Each design was well brainstormed by our creative team and presented to FraserPizza.com in which they worked with us to bring the look and feel they desired to reflect their business. A Google listing was also created by us and set up for all customers to place their reviews about the restaurant. We set them up with a start to finish job in creating and settling their online digital media presence.

“We started them on their way to helping them set up their social media accounts and do some promotional posts to advertise and promote their new restaurant’s grand opening to the people in the Fraser Heights area.”

Digital Menu

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