
Internet Marketing - 8 Sep 2010
98 Lead Generation Strategies To grow up Your Business
Marketing is on the cusp of a seismic modifying, plus “innovative marketing” strategy like social networking and online lead generation are needed if you are to do well in the new world.
- Magazine and paper inserts
- Associates and affiliates
- Introducers
- My top 100
- Family and friends
- Joint ventures
- Radio ads
- TV ads
- Position yourself / your company as an expert
- Internet adverts (PPC)
- Press releases
- Yellow pages
- Toastmasters
- Sponsor an award
- Fax marketing
- Business cards
- Chamber of Commerce
- Public relations (PR)
- Attend industry seminars
- Gather and use testimonials
- Offer a free consultation
- Offer a free trial
- Organise an open day
- Promote an industry event
- Give endorsements to prominent people
- Set up a Squidoo lens
- Sales letters to decision makers
- Classified advertisements
- Catalogues in venues
- Flyers
- Leaflet dispensers at tageted locations
- Special reports
- Online catalogues
- Telemarketing
- E-Newsletters
- Traditional newsletters
- Viral marketing
- Ebooks
- Write articles online
- Form alliances with your peer group
- Create a give away e.g. calendars, mugs, posters…
- Write for the local newspaper
- Syndicate a column
- Write letters to industry magazines
- Conduct industry research
- Send articles to clients
- Advertise on buses, bill boards, cabs
- Speak at the local college
- Panel at professional seminars
- Write a how-to pamphlet
- Offer a finder’s fee
- Do pro bono work for charity with industry links
- Sign your car
- Make up t-shirts
- Do a stunt (e.g. Richard Branson)
- Cross-promote with other businesses
- Enter a contest
- Create a contest
- Direct mail new clients
- Post card promotions
- Business cards
- Networking offline
- Networking online
- Trade shows
- Referrals
- Speeches
- Cold calling – foot
- BNI
- IOD
- Trade shows
- Franchise shows
- Blogging
- Social networking sites
- Christmas cards
- Birthday cards
- Thank you cards
- Add value notes / paper cuttings
- Promotions
- Article writing
- Online forums
- Bill boards
- Freebie pens / t-shirts / mugs
- Teach a class
- Send letters to papers as expert
- Local radio interviews
- Loss leaders
- Free teleclassses
- 3-foot rule
- Podcasting
- Youtube
- Ebay
- Mini-courses
- Two-step paper ad
- Rotary
- Church
- Masons
- Golf club
- Press release