Internet Marketing - 8 Sep 2010

98 Lead Generation Strategies To grow up Your Business

Marketing is on the cusp of a seismic modifying, plus “innovative marketing” strategy like social networking and online lead generation are needed if you are to do well in the new world.

1. Magazine and paper inserts
2. Associates and affiliates
3. Introducers
4. My top 100
5. Family and friends
6. Joint ventures
7. Radio ads
8. TV ads
9. Position yourself / your company as an expert
10. Internet adverts (PPC)
11. Press releases
12. Yellow pages
13. Toastmasters
14. Sponsor an award
15. Fax marketing
16. Business cards
17. Chamber of Commerce
18. Public relations (PR)
19. Attend industry seminars
20. Gather and use testimonials
21. Offer a free consultation
22. Offer a free trial
23. Organise an open day
24. Promote an industry event
25. Give endorsements to prominent people
26. Set up a Squidoo lens
27. Sales letters to decision makers
28. Classified advertisements
29. Catalogues in venues
30. Flyers
31. Leaflet dispensers at tageted locations
32. Special reports
33. Online catalogues
34. Telemarketing
35. E-Newsletters
36. Traditional newsletters
37. Viral marketing
38. Ebooks
39. Write articles online
40. Form alliances with your peer group
41. Create a give away e.g. calendars, mugs, posters…
42. Write for the local newspaper
43. Syndicate a column
44. Write letters to industry magazines
45. Conduct industry research
46. Send articles to clients
47. Advertise on buses, bill boards, cabs
48. Speak at the local college
49. Panel at professional seminars
50. Write a how-to pamphlet
51. Offer a finder’s fee
52. Do pro bono work for charity with industry links
53. Sign your car
54. Make up t-shirts
55. Do a stunt (e.g. Richard Branson)
56. Cross-promote with other businesses
57. Enter a contest
58. Create a contest
59. Direct mail new clients
60. Post card promotions
61. Business cards
62. Networking offline
63. Networking online
64. Trade shows
65. Referrals
66. Speeches
67. Cold calling – foot
68. BNI
69. IOD
70. Trade shows
71. Franchise shows
72. Blogging
73. Social networking sites
74. Christmas cards
75. Birthday cards
76. Thank you cards
77. Add value notes / paper cuttings
78. Promotions
79. Article writing
80. Online forums
81. Bill boards
82. Freebie pens / t-shirts / mugs
83. Teach a class
84. Send letters to papers as expert
85. Local radio interviews
86. Loss leaders
87. Free teleclassses
88. 3-foot rule
89. Podcasting
90. Youtube
91. Ebay
92. Mini-courses
93. Two-step paper ad
94. Rotary
95. Church
96. Masons
97. Golf club
98. Press release