Shopify - 30 May 2023

Supercharge Your Shopify Shop With These Plug-Ins

Shopify is a powerhouse ecommerce platform, powering roughly 11% of ecommerce websites globally – and growing. It’s no mistake that Shopify is the platform of choice for over 4.4 million users; it provides a one-stop-shop for all your ecommerce website needs, regardless of whether you run a small one-person operation or employ hundreds.

Right out of the box, Shopify has just about everything you need to build a highly functional and impressively designed ecommerce site. However, one of the biggest benefits of building a website on Shopify is the massive library of available plug-ins that offer virtually unlimited opportunities to enhance, improve, or optimize just about any area of your ecommerce shop.

Coming up, we will look at some of the most popular Shopify plug-ins and go over why they make a worthy addition to your ecommerce site.

Entice Buyers with Free Shipping

Ecommerce business owners beware, online shoppers abhor shipping fees. Yes, they might have no problem plonking down $200 on a new pair of name-brand sneakers but will abandon a cart quicker than you can blink if asked to pay $5 for shipping.

Offering buyers free shipping over specified purchase amounts is a perfect way to appease finicky shoppers while enticing them to purchase more products. That shopper who didn’t want to pay $5 for shipping will likely add additional items to qualify for free shipping – it’s a win-win.

Shopify offers several plug-ins that can help you streamline the free shipping process while boosting conversions. Two of the best ones are Hextom and CareCart Sales Popup.

When all you need is a shipping banner, Hextom is where it’s at. Hextom makes it easy to produce customized shipping banners that progressively update how far customers are from achieving free shipping. The app also allows you to display targeted offers to shoppers in different countries and will automatically display shipping deals in the correct currency.

CareCart Sales Popup cleverly leverages FOMO (fear of missing out) to help drive increased sales. In addition to making it easy to design a great-looking shipping bar, CareCart also creates a sense of urgency by displaying notifications when a product has been sold, as well as a stock countdown bar. You can even add a countdown timer element showing buyers how long they have left to take advantage of current promotions.

Enhance User Experience with Chatbots

Forget everything you think you know about chatbots – modern AI chatbots are transforming how consumers interact with and experience ecommerce websites, leading to improved customer service, increased sales, and fewer abandoned carts.

Unlike the previous generation of rule-based programmed chatbots, AI chatbots can understand and adapt their replies to user intent while communicating in natural language. Meanwhile, deep learning enables these chatbots to learn and grow based on their conversations so they can deliver improved responses over time. All this makes AI chatbots like Tidio an essential addition to your Shopify shop.

Tidio is an NLP (natural language processing) AI chatbot able to support and engage with your customers in a conversational manner. This particular chatbot plug-in offers the option of 16 different triggers, so you can decide when and how your AI chatbot engages with customers. Maybe the chatbot offers assistance when a user navigates away from a window or only when asked for help. It’s your choice. Other features that make Tidio worth a download include multichannel communication integration, a CTA buy button located within the chat, and the ability to see what a user is typing.

Give Sales a Boost with an Upsell Plug-in

Selling more products to an existing shopper costs significantly less than acquiring new buyers, so it only makes sense to take advantage of a plug-in that can offer personalized recommendations based on previous buying history or the current content of a user’s cart to help boost your average purchase value. And that is exactly what plug-ins like Frequently Bought Together and ReConvert do.

Frequently Bought Together uses the power of AI to analyze swaths of purchase history data to create memory graphs displaying items frequently bought together to buyers based on products they are currently viewing. These personalized recommendation bubbles increase user engagement while helping you sell more; you can further entice buyers by programming automatic discounts for these recommendation bundles.

With a 5-star rating and a long list of features, it’s no surprise that ReCovert is one of Shopify’s most popular upsell plug-ins. ReConvert allows you to create attention-grabbing after-purchase landing and order tracking pages, providing you with another opportunity to sell more to your consumers with personalized product recommendations and upsell and cross-sell offers. Moreover, ReConvert can be used to create timed discount popups, bundle products, collect birthday information for future offers, and collect user feedback post-purchase surveys.

Show-off Your 5-Star Reviews

Over 90% of shoppers admit online reviews influence their purchase decisions. However, enticing buyers to leave product reviews can be a challenge. The good news is there are Shopify plug-ins like Judge.me that help make getting this vital purchase feedback easier.

Judge.me allows buyers to review purchased items right from their email account and gives you options on how to display that feedback on your website. With this app, you can schedule automatic review requests, import reviews, and display user-generated content (UGC) directly to your website and across social media platforms like Facebook, Instagram, Twitter, and Rich Snippets and Google Shopping. Judge.me also offers features like Q&A, automatic coupons, and integrations with your email marketing tools.

Final Thoughts

With a wide range of Shopify plug-ins, there are virtually limitless opportunities for you to supercharge your online business. From enticing buyers with free shipping using to enhancing user experience with AI chatbots and personalized recommendations, apps like Hextom, CareCart, Tidio, Frequently Bought Together, ReConvert, and Judge.me can significantly improve customer engagement and boost your ecommerce sales, taking your Shopify shop to new heights!