Knowing how to use social media channels, such as Twitter and Facebook, is just the tip of the iceberg when it comes to the key qualities which make up a successful social media marketer.

In this fast-paced, competitive Internet world, e-commerce business owners cannot afford to jeopardize the success of their businesses by using an amateur social media marketer to promote their business brand. Online companies must seek those with top-notch skills and the necessary qualities to successfully fulfill the role of delivering great social media results.

So what qualities make up a successful social media marketer? There are a number of different qualities besides being tech savvy and having a flair for creative writing. Here are some additional traits to look for when searching for the right marketer:

• Exercises Social Grace

Having the ability to exercise social grace, both in person and online, is essential to being able to interact with people for the purposes of establishing rapport, gaining trust, building audiences, etc.

• Is Empathetic

Nowadays, the online experience for users must be a primary focus for marketers, so having an empathetic social media marketer who understands what makes an audience tick is gold to e-commerce businesses.

• Understands Statistical Data

In order to provide measure to social media efforts, one must have a good handle on how to understand and use statistical data. Being able to understand and analyze data is crucial to knowing what is and isn’t working well in terms of social media performance.

• Recognizes Relevant and Up-To-Date Content

Using stale and irrelevant content will only deter readers from following social media posts, so finding a marketer who knows how to recognize relevant content readers wants/needs and who can consistently provide up-to-date content is essential.

Having a successful business online means having an effective social media marketing plan, as well as someone behind it who possesses the necessary skills and qualities to utilize the power of social media in order to give your company that competitive edge.