Social Media Marketing - 9 Mar 2015

Tips for Efficient Social Media Marketing

Social media marketing is an essential component for businesses who wish to get exposure on their brand, attract online consumers, and boost profits.
Businesses dedicate big money on social media, banking on the hopes they will get a lot of bang for their buck. What a lot of companies may not realize is that they may actually be shortchanging themselves. With so many social networking channels out there to manage, marketers struggle with being able to effectively accomplish all of their social media tasks in what little time is available during the workday.

Here are some helpful tips for efficient Social media marketing that can save both time and money:

STICK TO A SET SCHEDULE

There’s only so much time during a day to get work done so setting a set schedule with a time limit for doing social media tasks will help with staying on task and beingmore focused.Without a set schedule, there can be tendencies to bounce from one work activity to another, which is an inefficient way to work. Loss of time equals loss of money.

ESTABLISH GOALS WITHIN YOUR CONTROL

Working aimlessly without having a clear idea of what social media goals you need to tackle would be counterproductive. Noting what posts need to be done, when posts need to be posted, how much content is needed to be produced are all goals that can be established to help move social media tasks forward in a competent manner.

PREPARE CONTENT IN ADVANCE

Take advantage of any spare time that may be available in a given week to produce quality content ahead of schedule. This practice in preparation can give you opportunities to focus on other social media related activities that were left by the wayside.

ESTABLISH A CENTRAL HUB FOR CUSTOMER QUERIES/COMPLAINTS

If the company has more than one social media channel they are managing, establishing a central hub for customer queries or complaints makes sense. Using a social media channel such as Twitter to receive queries eliminates the need to hop from one account to another.

Social media marketing conducted in an efficient manner through set scheduling, setting goals, preparing content in advance and using a hub for customer queries will enable businesses to go further in their social media campaigns and in turn, enhance profits.