Our integrated local SEO and PPC strategy was built to solidify the 50-year legacy of Dhillon Bros Paving as the top choice for property services in the Lower Mainland. This powerful, targeted approach led to a 110.66% increase in organic traffic and a 44.6% surge in new users, transforming their established reputation into dominant online lead generation.
Client:
Dhillon Bros Paving LTD.
Industry:
Paving Contractor
Duration:
March 2015 - On-going
Services:
SEO Audit, On-Page SEO,
Technical SEO, Local SEO, Google Ads
Dhillon Bros Paving, a highly respected contractor with decades of experience, needed a digital strategy to match their real-world expertise. The goal was to create a consistent flow of online inquiries for their diverse services, from asphalt paving to commercial snow removal, across their wide service area.
Our team implemented a dual SEO and PPC strategy to capture local customers at their exact moment of need. This approach generated over 663,000 impressions in local search results and drove 1,950 qualified clicks, establishing a robust digital pipeline that connects them with thousands of local homeowners and property managers.
For Dhillon Bros Paving, the objective was clear: become the first company people find when searching for paving, landscaping, or snow removal services anywhere in the Lower Mainland.
Our team deployed a comprehensive local SEO strategy focusing on geo-targeted keywords, optimizing individual service pages for cities like Richmond, Surrey, and Vancouver, and leveraging their stellar reputation to boost local map-pack visibility.
The results of this precise execution are clear. We systematically elevated their rank for dozens of high-value local searches, such as “driveway paving Richmond” and “commercial snow removal Surrey.”
This top-tier placement is a direct channel to motivated local clients. It puts Dhillon Bros Paving in front of property owners when they need a reliable contractor, ensuring a powerful and consistent flow of quote requests.
Our strategic digital marketing efforts delivered substantial, measurable growth, dramatically increasing the volume of local customers finding Dhillon Bros Paving online.
44.60% Increased users
This growth is fueled by an influx of 6,400 new users and a remarkable 75.6% increase in returning users. This surge not only brings a constant stream of new local project opportunities but also proves a high level of brand trust and recall, which is essential for a seasonal, multi-service business.
1.95K Number of clicks
Our primary focus was to capture the attention of motivated property owners across the Lower Mainland. By launching highly-targeted local search campaigns, we put Dhillon Bros Paving’s name in front of potential customers over 663,000 times. The resulting 1,950 qualified clicks are more than just traffic; they represent direct inquiries from local people actively seeking the exact services Dhillon Bros provides.
110.66% Increased organic traffic
Our integrated strategy produced exceptional growth across all channels. We achieved a remarkable 110.66% increase in organic search traffic while simultaneously boosting paid search traffic by 33.84%. This balanced approach builds a sustainable, long-term asset through SEO, while capturing immediate, high-intent leads via PPC. This ensures Dhillon Bros Paving maintains a full project calendar for all their seasonal services, year after year.
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