4 Ways Web Design Can Improve Your Search Rankings on Google
When it comes to improving your website search rankings, you should look beyond choosing popular keywords. Although popular search engines, such as Google, do consider keywords within their algorithms, there are a number of other web design factors that can improve your search rankings as well.
The ways in which you design your website can have a significant impact on your overall search ranking results. If your web design is done poorly, your website will not appear in the search rankings of popular search engines and that means nobody will be able to find your site online. In order to prevent your website from disappearing from the Internet landscape, you’ll want to place some focus on implementing ways to improve your web design. Here are 4 ways Web design can improve your search rankings with Google:
1. Include Links To Social Media Platforms
An easy way to generate additional traffic to your website and grab the attention from major search engines is to include links to your business profiles via the addition of social media platform Icons. Search engines will boost rankings for sites that generate a large amount of social media activity.
2. Include Outbound Links
A great way to add an extra boost to your search rankings is to include outbound links within your site content which are relevant to your content. It’s important to not overdo the adding of outbound links, as it can give the impression that your website content is spam-like. In addition, always ensure outbound links are linked to reputable sites, as failure to do so will cause search engines to designate your website untrustworthy, resulting in lowered search rankings.
3. Add Multimedia
You can improve your web search rankings by including different forms of multimedia, such as video, photo slideshows and audio. Multimedia is an effective means of enhancing user experience and search engines, such as Google reward sites for providing good quality content such as this.
4. Easy Navigation
If online visitors are unable to access the information they want in a few clicks of their mouse, they will leave your site and move on to someone else’s. Google and other search engines take notice of high bounce rates, so to improve your search rankings make sure that your web design includes easy navigation for online users.
While there are more than 4 ways Web design can improve your search rankings, following the above noted Web design factors will have a positive effect on your search rankings.