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5 Signs Your Website Needs a Facelift

Website Design - 13 Jul 2015

5 Signs Your Website Needs a Facelift

Having a Website is an essential marketing tool for any e-Commerce business, as without it a business would essentially be invisible to online consumers. If you own an online business you probably have invested, right at the start, a significant amount of time and effort in developing and launching your Website.

A fatal mistake many online business owners make is neglecting to revisit their Website from time to time to make changes that reflect current Website trends and consumer needs. While there is no exact date and time to update one’s Website, there are some telltale signs that your Website needs a facelift.

Here are 5 signs to look for that could help save your business from failure:

1. Website No Longer Aligns With What Your Business Is Offering

If your Website includes photos and content of products/services no longer offered then it’s definitely time to update your Website.

2.Website Is Painfully Slow To Load

If you find your Website pages are slow to load, chances are potential consumers are not waiting around to gain access. A huge deterrent for online shoppers is Websites which are pokey to load, so if you find your pages are lagging, it would be wise to utilize an online loading tool such as LoadUI to analyze and rectify inefficiencies.

3. Website Is Using Outdated Design Elements

Websites that include outdated design elements such as over use of Flash intros, GIFs, auto play videos and unnecessary pop-ups are not only digital eyesores, but deter online shoppers from staying on the Website to complete purchases. Irrelevant design elements are a must go.

4. Website Does Not Meet Mobile Requirements

With the consistent consumer trend in mobile e-Commerce and Google’s strict ranking requirements, Websites nowadays need to be optimized for mobile access. The chances for online business success are significantly reduced if your business Website does not meet the needs of your consumers and key players in the search engine world.

5. Website Has No Connection To Social Media Channels

If you’re online Website has no connection to any sort of social media channel, your company is being seriously shortchanged. The digital world these days is heavily reliant on social media channels such as Twitter, Facebook, LinkedIn etc. to promote business brands and services/products.

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