Internet Marketing - 26 Sep 2019
Influencer Marketing To Grow Your App
With the increase of the mobile app industry and it showing no signs of slowing down, it has become more challenging to stand out from your competitors. App marketers need to start thinking about more innovative and smarter ways to get themselves in front of their target market. One of these smarter strategies is Influencer Marketing.
Influencer marketing is the attempt to provide prospective users with a testimonial for your product (mobile app in this case) from reliable or popular personalities. It is the manipulative new “word of mouth” that allows brands or companies to reach a lot more people, and when executed well, influencer marketing looks natural and seamless. However, behind the scenes, it’s a bit more complicated.
Before an influencer publishes that post that promotes your app, you must investigate and select the right influencers on the right platforms, build your relationship with them, develop a campaign, and set your goals.
Here are the necessary steps to start you on your way and help you to succeed in influencer marketing:
Choose the right platform:
Know your audience and connect with them wherever they are. Every platform has its own quality and technical features, and you need to pick the right platform for your influencer marketing campaign. Ask yourself, which platform is used by your target audience? Where do they spend their time?
Choose the right influencer:
Once you choose the right platform, now you need to reach for the best and strongest influencer that fits that platform and your brand.
When it comes to choosing an influencer to advertise your app, you need to select someone who can relate to your key target audience and who has followers that reflect this also.
As you’re identifying potential influencers, you also want to consider some factors like these:
- How many followers do they have, and what are their audience demographics?
- How engaged are their followers and do the numbers of likes, comments, and shares seem to correspond to the total audience?
- How active are the influencers at posting on their channel?
- Do they post in multiple places?
- Does the influencer have previous examples of working with brands? (Mobile apps specifically)
- How well have their past campaigns performed?
Tell a story:
Storytelling must be the focal point of your influencer marketing efforts. People have short attention spans, so you need to make a distinction in a short time to grab their interest. People choose to hear things that touch their lives, so try to find these touching points to implement in the story to be told by the influencer.
Team up with your influencer:
When speaking to influencers, it’s essential to come to them with some ideas. Even better, if you know the exact messaging and features you want them to talk about.
However, it’s also very important to take on their own ideas too. They know their audience much better than you do, so they know what kind of content resonates best, and they can help you come up with a creative concept that is expected to drive the most downloads for your app.
Equip them with a clearly mapped-out brief and vision for the partnership, but you shouldn’t dictate precisely how you want it to be, because the last thing you want is for it to come out as forced, scripted or unnatural.
Digital marketing is a continually evolving world with numerous platforms. A platform that is the most popular today can be ignored tomorrow. Nevertheless, influencer marketing is a secure strategy, and even if you don’t have a big budget, you can take advantage of influencer marketing to promote your mobile app strategically.