Website Design - 16 Sep 2019

Mistakes To Avoid On Your Website

For many small businesses, a website is one of the first things that make their business seem “official.” In fact, for the growing number of small businesses that don’t have a physical storefront, their website serves as their main point of contact for new business. And in a world where the number of websites is increasing from day to day, only the most advanced and well-developed websites will succeed to bring your business to another level.

So, before immersing yourself in your website development project, keep in mind these most common website mistakes:

Design:

If you’re creating a website, then it may be worth getting a web designer on board to guide you about ways to optimize your design and make it user-friendly.

Consider desktop and mobile users of your online store and make the design as simple to navigate as possible on all devices. Having too many pages, a confused customer journey from the store to cart, or even just having a cluttered website that is not aligned with your brand identity, can be expensive mistakes.

SEO:

Search Engine Optimization is the process of making your website as functional as possible to get the most traffic on search engines, such as Google, Bing, and Yahoo.

When your website is optimized, it will show up higher in search engine results, and more people will click on your site. Focus on the correct keywords to get your SEO up to speed.

Key Checkpoints:

When visitors come to your website, there are some things they’re looking for. They want to know who you are, what you do, and probably, most importantly, how they can get in contact with you.

Make it easy for your customers to contact you by adding a contact page with the best way for them to connect with a real person. A lot of businesses use contact forms, which is okay, but you’d be shocked how much more approachable you seem when you include your email address and/or a phone number.

Less is more:

It’s important not to demand too much concentration from your audience, and pages that are too long can be a definite turn off. A long page with a large amount of text can be too much work, meaning that you’ll be powerless to hold your audience’s attention for long enough to deliver your expected message.

Your text should be well-written and presented in easy-to-digest chunks. You may even benefit from breaking up the content into relevant sub-groupings, which can then be designated their own pages. In the end, many readers will eventually just scan the page, so don’t underestimate the impact of subheadings and bullet points.

Security First:

If you’re asking people to part with any personal data, such as credit card information, then you need to ensure that your site’s payment options are fully secure and compliant.

There are many other basic mistakes you really want to avoid while developing a website, but at least make sure you follow these simple tips and feel free to call us if you want a professional and custom-built website that will help your business thrive online.