E-commerce - 16 Jun 2015
The Perks of Online Marketing for Small Businesses
Businesses these days are no longer reliant on traditional ways of marketing their brands. Old methods of marketing such as word-of-mouth, radio, or television ads are all deemed inefficient and much too expensive.
Modern times have brought with it the best tool available to both businesses and consumers alike — the Internet. The Internet brings people from all demographics around the world, providing almost unlimited exposure to businesses with a strategically marketed online presence.
Small businesses need to work smart in order to compete with large companies. Using online marketing to promote small businesses to local consumers is a fantastic way to get an edge over the big corporations.
There are a number of perks to small businesses that take advantage of online marketing; here are a few of them:
• Huge Exposure To Potential Consumers
Having the ability to reach potential consumers worldwide allows small businesses to expose their products/services for everyone to see. This huge exposure significantly ups the chances of attracting consumers and increasing business revenue.
• Always “On “Business
Unlike a typical brick and mortar establishment which would typically operate five or six days a week and open for eight hours a day, online marketing delivers 24/7 business availability to both new and existing consumers. This around-the-clock, always “on” availability provides small businesses bigger opportunities for added sales and revenue.
• Extremely Cost Effective
Small businesses typically do not have a lot of capital to play with,so when it comes to marketing their company, online marketing is a cost-effective solution. Traditional ways of advertising, such as radio and television, are costly, while Internet marketing is by far much cheaper and it offers long-lasting results. Making changes on the website to reflect changes in products offered etc. are much more cost-effective to do then altering print advertisements.
• Builds Consumer Trust
The earlier small businesses start their online marketing, the better when it comes to building consumer trust. Most companies that people trust are ones that they have been exposed to over a number of years. Trust is not built overnight, so small businesses should look at starting early to build relationships with their targeted consumers.