Online Store
2022
Quirky Zebra
Branding & Website Design
California
THE BRAND’S STORY
To match the fun and quirky vines of this new business, we gave them a branding guide that was eccentric, bold yet trendy, had popular culture references to meet everyone’s tastes, and an overall hip and cool vibe with an air of freshness.
Branding
Many quirky and fun logotypes were explored using a variation of soft designs, to more jagged looks and even trying a combination of contemporary and retrofits to best bring out the vibe of the brand.
Selected identity
Logo Word
The typography used expressed the fun and creativity behind the brand while still emphasizing the company’s name
Logo Icon
The icon represented the brand’s identity in itself- the zebra carrying the swag as the company’s forefront
Online Store
This e-commerce website was designed on the Shopify platform for an easy user experience from the customer end and smooth backend management from the business’s point of view. Bright and design popping banners were added and products were labelled in easy to search categories. Over a hundred custom-designed art graphics were created for clothing and household items ready to be ordered and shipped. A strong emphasis on social media was added via an Instagram feed to automatically show all recent posts in addition to quirky content and taglines splashed throughout the site for brand messaging.
tones and hues
A pop of fun and enticing shade of yellow was used in addition to a black and grey-themed shade palette to compliment the colours of the zebra in the logo design.
Instagram and facebook
story & reel cover templates
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