Nirvana Canada was tasked to do a thorough qualitative assessment of the KAP website which led us to realize how the site wasn’t designed to effectively communicate the purpose of the portal which was to not only connect a global audience but also help them access resources on NCD’s in the most uncomplicated manner. Some of the glaring issues included an outdated navigation, the site not being interactive enough and the biggest pain point for a user landing on the site, was its puzzling information architecture.
We began our R&D with user interviews. We set a definitive target audience of the site’s primary audience which was between the ages of 20-50. Since the portal’s user case was fairly large, we tested potential users and took into account their varied thoughts and what they would require from the site. Here were some highlights from our review.
found the website’s user interface dated and not engaging enough. It was a struggle for themto find relevant data and upload data that they uploaded in a well formatted manner.
found the website confusing. After logging in as a KAP user, their dashboards were not intuitive enough.
found the typography not web friendly enough and the colours jarring.
Since the platform shares valuable resources and information online, we made sure that the portal was secure from any data hampering or infringement. In order for users to create account we offered the admin complete control on verifying the users before they let users become members. Besides that we integrated captcha, two-factor authentification and made sure they were hosted on a robust server.
WHAT THE WHO TEAM HAS TO SAY