Search Engine Optimization - 13 May 2020
6 SEO Trends to Kick-start Your Business
2020 has proved itself to be a year full of unprecedented challenges. However, this doesn’t mean that your business cannot continue to benefit from an effective SEO strategy. On the contrary, as movements continue to be limited, optimizing your business’ online presence is more important than ever. To help get you started here are 6 SEO trends that your business should be employing:
Mobile browsing now accounts for more than half of all online searches. This trend is expected to continue to grow in 2020 and for that reason, mobile-first website design will be vital to your business’ success. Simple design, quick loading speeds, and intuitive navigation are all essential elements of smartphone friendly web design.
Voice Enabled Searching
This trend is definitely on the must watch list, as voice searches continue to grow at an exponential rate. With the growing popularity of mobile and in-home virtual assistants, voice command searchers are expected to soon take over written queries. To optimize your website for this quick moving trend, make sure that your content is utilizing long-tailed keywords that mimic the way a person would verbally ask a question, as opposed to the shorter format a person may use when typing a question.
You Are What You “EAT”
From a technological standpoint, “EAT” stands for Expertise, Authority, Trustworthiness, and this has emerged as one of the predominant SEO trends for 2020. With the explosion of online commerce and search engine optimization, the amount of irrelevant content circulating the web has become astronomical. Search engines are becoming more adapt at separating relevant, quality content from the noise. In order to ensure that your business stands out in online searches, it is vitally important that all your content not only optimizes key search queries, but also offers readers high quality information relevant to their search.
Breaking Through the Google Boundary
While Google remains one of the most important search engines and a huge driver of traffic, smart business know that they need to appear where potential consumers are searching, not just on one particular search engine. By too narrowly focusing efforts, you may be missing out on potential business. Your business should be visible on other traditional search engines, such as Bing or Yahoo, but should also be found on platforms such as Amazon, YouTube, and Pinterest.
Mastering the Snippets
Sometimes referred to a click bait, snippets offer a brief glimpse at commonly asked questions, without providing the full message until a link has been clicked. There is a balancing act that needs to be maintained here however, as many popular search engines are able to filter this type of content based on quality. But, if you can master the art of the snippet, it is a fantastic driver of website traffic.
Similarly to how voice commands are becoming the new method of web browsing, online videos are gaining popularity as a source of information, especially with younger users. To ensure that your video content is attracting the right amount of attention, you must pay careful attention to the key words used in your title and description.
Even businesses that are currently severely restricted or temporarily closed should continue their SEO efforts. Working on improving your business website for SEO at this time will mean that your will be better positioned to benefit both during this period of economic downturn, but also as we come through the crises and business returns to something approaching normal.