[ Agency pricing · Buyer guide 2026 ]
// 12 / 20Compare the real cost—not just the fee.
Compare Canadian agency retainers, project fees, hourly rates and hidden ownership costs.
[ Outcomes ]// 01
Make the buying decision clearer.
01Comparable commercial models
02Visible total cost of ownership
03Budget tied to capacity and outcomes
[ Delivery model ]// 02
Choose for internal capacity—not fashion.
| Model | Use when | Watch-out |
|---|---|---|
| Hourly / day rate | Variable advisory or small tasks | Weak cost certainty |
| Fixed project | Defined outputs and assumptions | Change-order exposure |
| Monthly retainer | Continuous capacity and optimization | Unused or unfocused hours |
| Outcome incentive | Baseline and causality are credible | Metric gaming and attribution disputes |
[ Go deeper ]// 03
The full buyer's playbook.
The working reference for the procurement itself—everything you need once this guide has framed the decision.
Open the playbook ↗018 RFP questions that reveal real capability
025 failure risks with early warnings and controls
036 outcome metrics with baseline worksheets
04A 90-day plan from evidence to operating rhythm
056 plain-language definitions for the jargon
[ Choose your next step ]// 04
Turn the guide into a decision.
[ Ready to turn this guide into a buildable scope? ]