Vancouver Google Ads Management
Stop wasting ad spend. Get more qualified leads.
Nirvana Canada plans, builds and optimizes Google Ads campaigns around meaningful business results—not just more clicks.
01 / Intent
Reach customers while they are actively searching.
02 / Tracking
Measure calls, forms, bookings and sales.
03 / Growth
Improve campaigns and landing pages over time.
No-obligation review.
Find where your budget is being lost.
Request a practical review of your campaign structure, search terms, tracking and landing-page experience.
Clicks do not grow a business. Customers do.
Google Ads can create visibility quickly, but weak targeting, incomplete tracking and poor post-click experiences turn budget into noise.
- 01
Your campaign generates traffic but too few genuine enquiries.
- 02
Cost per lead keeps rising without a clear explanation.
- 03
Calls and forms include irrelevant, spam or low-quality leads.
- 04
You cannot identify which search terms create customers.
- 05
Conversion tracking is incomplete, duplicated or inaccurate.
- 06
Reports focus on impressions and clicks—not business outcomes.
Built around leads, sales and measurable growth.
We review the complete journey from the search term and advertisement to the landing page, call, form and final business outcome.
Stronger intent
Reach people who are actively looking for the services or products you provide.
Less wasted traffic
Use search-term reviews, exclusions and negative keywords to reduce irrelevant clicks.
Better lead quality
Optimize toward qualified calls, consultations, quotes, purchases and genuine opportunities.
Complete measurement
Track calls, forms, bookings and sales so decisions reflect actual business value.
Better landing pages
Align the headline, offer, proof, form and calls to action with each campaign’s intent.
Smarter allocation
Invest more in the campaigns, locations and audiences producing the strongest outcomes.
Google Ads management, end to end.
One integrated team can address campaign, tracking, copy, design and development issues instead of passing them between separate vendors.
- 01
Account audit and strategy
Review business goals, current account structure, competitors, target markets, historical performance and measurement before recommending a plan.
- 02
Campaign creation and restructuring
Create or reorganize campaigns around service priorities, locations, customer intent and conversion goals.
- 03
Keyword and search-term management
Research valuable search themes, review the searches triggering ads and add negative keywords to reduce irrelevant traffic.
- 04
Ad copy and asset testing
Write and test headlines, descriptions, calls to action, sitelinks, call assets and other creative components.
- 05
Conversion and call tracking
Configure measurement for phone calls, contact forms, appointments, quote requests, purchases and other meaningful actions.
- 06
Landing-page optimization
Improve the post-click message, offer, trust signals, form, calls to action and technical experience.
- 07
Bid, budget and reporting
Adjust allocation based on campaign performance and provide clear reporting on spend, leads, cost and next actions.
The right format for the right goal.
Campaign types are selected according to customer intent, conversion data, sales cycle, creative assets and business objectives—not a one-size-fits-all template.
Search campaigns
Reach high-intent prospects when they search for your services, products or business category. Strong for local services, professional services and B2B lead generation.
Performance Max
Use Google’s automated campaign technology across multiple properties when conversion tracking, creative assets and data quality are strong enough to support it.
Shopping and ecommerce
Promote products using Merchant Center data and structures designed around online sales, product profitability and return on ad spend.
YouTube and Demand Gen
Use video and image-led campaigns to create demand, reconnect with audiences and support longer buying journeys across Google’s visual placements.
Remarketing
Reconnect with website visitors and engaged audiences who did not convert on the first visit, using carefully controlled messaging and exclusions.
Measure first. Build carefully. Improve continuously.
A clear five-step operating model keeps the work tied to your business priorities and makes campaign decisions understandable.
- 01 / 05
Audit and measurement
Review the account, site, landing pages, conversion actions, search terms, locations and historical results.
- 02 / 05
Strategy and forecast
Define audiences, priorities, geographic coverage, conversion goals and recommended allocation.
- 03 / 05
Build or restructure
Create campaigns, advertisements, assets, targeting, exclusions and required tracking.
- 04 / 05
Optimize quality and cost
Monitor search terms, leads, bids, budgets, ad tests and landing-page performance.
- 05 / 05
Report and scale
Explain what changed and direct more budget toward proven services, markets and audiences.
The campaign and the landing page should work as one system.
One integrated team for campaigns, tracking, landing pages, writing, design and development.
Advertising and landing-page capabilities under one roof.
Strategies shaped by margins, sales cycles, locations and capacity.
Transparent reporting focused on spend, conversions and lead quality.
Vancouver-based experience across local, B2B and ecommerce markets.
Ongoing testing across search terms, advertisements and page experience.
Proof matched to the campaign objective.
How campaign structure, tracking and landing-page work removed common barriers to stronger lead generation.
Practical findings—not a generic sales deck.
The review focuses on the parts of your account and landing experience most likely to affect wasted spend, conversion quality and growth potential.
Campaign and ad-group structure
Keyword and search-term relevance
Negative-keyword opportunities
Location and device performance
Conversion and phone-call tracking
Advertisement messaging
Landing-page conversion issues
Budget allocation and priorities
No obligation to hire Nirvana Canada.
Straight answers before you invest.
Questions about budgets, timelines, landing pages, tracking and account ownership.
Campaigns can begin receiving impressions and clicks after approval and launch. Consistent, qualified and cost-effective lead generation takes accurate tracking, enough data and ongoing optimization. Timing varies by market, competition, budget, account history and landing-page experience.
The right starting range depends on target locations, cost per click, competition, lead value, margins and sales capacity. Nirvana can recommend a range after reviewing the market and goals. Advertising spend paid to Google should be clearly separated from agency management fees.
Yes. Existing accounts can be audited to identify structural, targeting, tracking and landing-page problems. Historical data can reveal valuable patterns before the account is improved, reorganized or rebuilt.
Yes. Landing-page relevance and conversion experience are central to advertising performance. Nirvana can review and improve message continuity, content, offer, trust signals, form design, calls to action, tracking and technical issues.
Measurement should prioritize business actions such as qualified calls, quote requests, booked consultations, purchases, opportunities and sales. Clicks and impressions provide context but should not be the only success metrics.
Eligible new advertisers may receive a promotional offer directly from Google. Value, qualifying spend, availability and eligibility can vary, so we confirm the live offer and its exact terms with you rather than advertising a specific amount.
Management terms depend on the agreed campaign scope. Your proposal will clearly state the service term, fees and cancellation conditions before work begins, so there are no surprises.
Account access, data permissions and ownership are documented during onboarding. Nirvana supports transparent reporting and appropriate client access to campaign data throughout the engagement.
Turn more Google searches into genuine business opportunities.
Find what is working, where your budget may be getting wasted and which changes could improve campaign performance.