[ Accessibility · Full playbook ]
// 15 / 20The buyer's playbook.
The working reference behind Website Accessibility & WCAG Buyer Guide 2026: what to ask, what to watch and how to run the first 90 days.
← Back to the guide[ RFP questions ]// 01
Questions that reveal real capability.
Ask for a relevant example, the decision made, the result or learning, and the person who would own the work.
- 01Which standard and conformance level will be accepted?
- 02Which pages, components, documents and journeys are sampled?
- 03What manual keyboard, screen-reader and zoom tests are included?
- 04How are severity, evidence and remediation verified?
- 05Will disabled users participate in research or testing?
- 06How are third-party tools and documents handled?
- 07What accessibility evidence accompanies each release?
- 08Who owns monitoring, training and regression response?
[ Risk ]// 02
Make failure visible before signature.
| Risk | Early warning | Control |
|---|---|---|
| Overlay dependency | Widget claimed as compliance | Fix underlying content and code |
| Automation-only audit | No manual testing | Mixed-method evaluation |
| One-time remediation | Defects return | Release gates and training |
| Document gap | PDFs excluded | Content inventory |
| No accountable owner | Issues age | Governance and SLA |
[ Value case ]// 03
Measure outcomes—not activity.
01Critical journey completionBaseline ________
90-day target ________
90-day target ________
02Defects by severity and ageBaseline ________
90-day target ________
90-day target ________
03Keyboard and screen-reader pass rateBaseline ________
90-day target ________
90-day target ________
04Accessible document coverageBaseline ________
90-day target ________
90-day target ________
05Regression escape rateBaseline ________
90-day target ________
90-day target ________
06Remediation cycle timeBaseline ________
90-day target ________
90-day target ________
[ First 90 days ]// 04
Move from evidence to operating rhythm.
01
Days 1–30
Obligations, inventory, representative audit and triage
Exit evidenceBaseline, owners, approved requirements and risks
02
Days 31–60
Remediate components, content and critical journeys
Exit evidenceWorking outputs, evidence and decision record
03
Days 61–90
Verify, publish evidence, train owners and establish monitoring
Exit evidenceMeasured result, operating owner and next backlog
[ Reference desk ]// 05
Speak the same language.
| Term | Plain-language meaning |
|---|---|
| WCAG | Web Content Accessibility Guidelines. |
| Conformance | Meeting defined accessibility success criteria. |
| Assistive technology | Technology supporting disabled users. |
| Keyboard access | Use without a pointing device. |
| Accessibility statement | Public description of support and contact path. |
| Regression | A previously resolved problem returning. |
[ Playbook in hand? ]