A DIGITAL STRATEGY FOR WESTERN CANADA’S EQUIPMENT LEADERS
Our comprehensive SEO strategy was designed to position Key Equipment Services, a 40-year industry leader, as a dominant force in the digital landscape. The campaign delivered exceptional results, including a 301% increase in organic traffic and an incredible 400% increase in returning users, cementing their status as the go-to service provider from the Pacific to the Prairies.
- 214.40%Increased users
- 16.5KNumber of clicks
- 301.14%Increased organic traffic
- Client
- Key Equipment Services
- Industry
- Restaurant Equipment Services
- Duration
- Oct 2024 - On-going
- Services
- SEO Audit, On-Page SEO, Technical SEO, Local SEO, Google Ads
CONNECTING EXPERT TECHNICIANS WITH BUSINESSES IN NEED
Key Equipment Services, the trusted 24/7 service provider for high-profile clients like the Four Seasons Hotel, needed a digital presence as reliable as their technicians. The challenge was to make their expert emergency repair and maintenance services easily accessible online to businesses across their vast Western Canada network.
Our team implemented a powerful multi-local SEO strategy to capture this high-value B2B audience. The campaign generated over 419,000 impressions and drove 16,500 qualified clicks. A strong 3.9% click-through rate proves we connected directly with managers and chefs in urgent need of service, turning search queries into tangible service calls.
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DOMINATING SEARCH FROM THE PACIFIC TO THE PRAIRIES
For Key Equipment Services, the goal was clear: any restaurant, hotel, or facility manager searching for equipment repair—from Vancouver Island to Winnipeg—had to find them first.
Our team deployed a comprehensive strategy built on optimizing their numerous location-specific pages, targeting hundreds of service-related keywords, and leveraging their stellar brand authority to build an untouchable digital presence in the B2B service sector.
The results of this precise execution are clear. We systematically captured top rankings for critical local search terms, from “commercial oven repair Calgary” to “24/7 refrigeration service Vancouver.”
This top-tier placement functions as a 24/7 lead generation engine that mirrors their 24/7 service promise, ensuring a powerful and consistent flow of high-value service calls from businesses when they need it most.
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Results
Our strategic digital marketing efforts delivered transformative growth, turning the Key Equipment Services website into an indispensable tool for new and existing customers.
214.40%Increased users
DATA SHOWS A 400% INCREASE IN RETURNING WEBSITE USERS.
This growth includes 24,000 new users discovering their services, but the unprecedented 400% increase in returning visitors is the key success metric. It signifies that the website has become a critical resource for their customer base, who now rely on it for booking service and finding parts—a true sign of digital transformation.
16.5KNumber of clicks
CAPTURING URGENT, HIGH-VALUE SERVICE REQUESTS
Our primary focus was to intercept business owners and managers at their most critical moment of need. By targeting high-intent keywords, our campaign generated 16,500 clicks from over 419,000 impressions. The impressive 3.9% click-through rate is proof of relevance, indicating that each click represented a potential high-value service call from a business needing an immediate, expert solution.
301.14%Increased organic traffic
SEO That Delivers a Lasting Advantage
Our SEO strategy became the core engine of their digital growth, delivering a remarkable 301% increase in organic search traffic. This surge in discoverability also fueled a 291% increase in direct traffic, proving that our campaign significantly boosted brand recall across the industry. This powerful combination of search dominance and brand recognition creates a lasting competitive advantage.
