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Consumers make the best marketers. In fact, 88% percent of consumers trust online reviews written by other consumers as much as they trust recommendations from their personal network. But why does marketing that leverages user-generated content work? Why do consumers have a particular affinity for following the advice of other shoppers? At its core, user-generated […]
As far as digital marketing goes, content is the driving force behind other Internet marketing techniques, such as social media and building links. Algorithm updates initialized by Google this year have drastically changed the landscape of Internet marketing strategies by no longer allowing websites with overstuffed keywords and poor quality to make their way anywhere […]
When it comes to having a successful online e-commerce business, you have to have effective strategies in place to attract, engage and entice visitors to come back. A professional looking website with, relevant content and optimized for mobile users, is a great start to establishing a secure footprint in the e-commerce market, but when it […]
A strategic content marketing program can take you a long way. Almost all businesses strive to achieve profits with the right type of content published in various platforms. However, without effective planning and the right content some programs do not work well. Many businesses spend a lot of time and money in content marketing but […]
