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Consumers make the best marketers. In fact, 88% percent of consumers trust online reviews written by other consumers as much as they trust recommendations from their personal network. But why does marketing that leverages user-generated content work? Why do consumers have a particular affinity for following the advice of other shoppers? At its core, user-generated […]
Coming up with an excellent website design can be difficult.When you can’t get the creative juices flowing on demand, it’s easy to feel stuck and become frustrated. It’s easy to get a little snobby about trends in creative disciplines. Although there is a genuine technical overhead to consider when designing a website, sometimes the biggest […]
The world of cyber-security is progressing at a considerable speed, and at the same time, advances in technologies are becoming increasingly better at assisting the hackers and cyber-criminals in exploiting data security loopholes. The constantly increasing scale of cyber security attacks is a primary concern for internet users and business organizations. Here are three things […]
As part of National Small Business Week, Facebook recently released new tools to make it easier for smaller companies to manage and promote their products and services across the social networks. These new tools include running automated ad campaigns, booking appointments, and editing videos. Automated Ads Automated Ads creates ads that can run across Instagram […]
When building your website, you need to know that it is not something you create once and then you are free to leave it, while it will run by itself, like magic. You need to continue caring for it and do ongoing maintenance to ensure it will continue to do the job you need it […]
A well-designed website is one where visitors spend the most time, because they clearly love what they see and can find what they need. If you are just getting started, it’s essential to focus on the stickiness stats of your website to help improve conversions and get your name to stand out in people’s minds. […]
At Nirvana Canada, our process for designing custom websites starts and ends with you! We know that in order for a website to be successful, it needs to meet your unique needs and be an accurate reflection of your business. Step One: Meeting We get right to work by focusing on what you want to […]
A persistent viral Facebook post has been making the rounds for years now, claiming that the News Feed is restricting what you see to just 26 friends. We now know that the myth has been debunked right away, every time, by Facebook, but it seems that people forget and keep buying the hoax again and […]
MVP broken down A Minimum Viable Product is a version of a product that allows a team to collect the highest amount of validated learning about clients with the least possible effort. It is used to quantitatively and qualitatively test the marketresponse to a specific product or functionality. An MVP only has the functions required […]
In 2010, I started a travel website for volunteer, applied learning, and teaching programs around the world. I knew nothing about website development and even less about search engine optimization (SEO) and search engine marketing (SEM). I had a vision and I had passion. I also had inexperience and that rear edit’s ugly head immediately. […]
